Every founder has one, a margin quietly bleeding, the wrong hero product, retention hiding a broken funnel. Book a call and I'll find yours, then hand you the plan to fix it, reviewing your business the way I'd review my own.
It's not a skill gap. You're running ten jobs at once, and the one thing capping your growth is hiding where you've stopped looking. These are the leaks I find most.
Sales grow but there's never money in the bank. Usually a margin structure or working-capital cycle nobody has mapped, not a revenue problem.
Spending more to acquire the same customer. Often the fix isn't in the ad account at all, it's the offer, the funnel, or which product you lead with.
Your catalogue has quietly sprawled. A handful of products carry the business while the rest drain focus, inventory cash, and attention.
A loyal core hides the fact that new customers aren't sticking. Healthy repeat rates can paper over an acquisition engine that's broken.
Effort spread across ten channels and initiatives. Nothing is clearly the priority, so nothing compounds. Focus is the leak.
Growth was steady, then flattened. You've tried the obvious levers. The real constraint is somewhere you haven't thought to look.
D2C builder · ex-Marico, PepsiCo, Mondelez
I'm not a consultant who read about D2C in a deck. I co-founded a personal-care brand and lived every part of it: the margins, the sourcing, the inventory that ties up your cash, the launch that flops, the SKU you love that the market ignores.
Since then I've worked closely with founders building brands worth up to $250 million, and helped a portfolio of consumer brands with a combined valuation north of $20 million. Before all of it, years inside the companies that wrote the playbook, Marico, PepsiCo, Mondelez, Kimberly-Clark, Wipro Consumer Care, on e-commerce strategy, brand growth, and marketplace scaling. I've also judged brands from the other side of the table as an investment analyst, the way an investor will judge yours.
Think of me as the co-founder's eye, without the co-founder's equity. The outside view I wish I'd had when I was in your seat.
Co-Founder, Wildly Pure — built and ran a personal-care D2C brand end to end.
FMCG operator — e-commerce & brand roles across Marico, PepsiCo, Mondelez, Wipro Consumer Care.
Investor's eye — former Investment Analyst; I read brands the way funders do.
MBA, NMIMS & Global Shapers (a World Economic Forum initiative) since 2019.
You share your screen, store, numbers, ad account
I read it live and spot where it's leaking
You leave with a prioritised list of what to fix first
No pitch. A clear picture, whether or not we work together
Most "discovery calls" are thinly veiled pitches. This isn't that. We get straight into your business and you walk away with real direction, even if you never hire me.
A short intake so I arrive already knowing your brand, your numbers, and where you feel stuck. No time wasted on background.
We go through your store, funnel, pricing, and metrics together, live. I show you the blindspot and why it's there, in plain language.
You get a short written recap: your #1 constraint and the prioritised next moves, so the clarity doesn't evaporate when the call ends.
Book, share, talk. You get clarity fast and decide what happens next on your terms.
Pick a time that works and answer a few quick questions about your brand. Takes about two minutes.
Read-only access to the numbers that matter, your store, and ad account, so I arrive ready to dig in, not ask basics.
We find the leak together and you leave with a prioritised plan, plus a written recap right after.
The call tends to land the same way: hard-hitting, clarifying, and immediately useful.
He pinpointed exactly where I was confusing customers and losing sales, especially in how I was pricing. I left with clear next steps and knew what to fix first instead of trying to do everything at once.
Insightful, hard-hitting and thought-provoking. He brought real clarity to areas of my business I'd stopped questioning, and the written recap right after made it easy to act on. Worth every minute.
He quickly identified gaps in my approach and broke everything into practical, actionable steps. The strategies were relevant and easy to implement. I left with clear direction I'd been missing for months.
Replace these with your own founder testimonials as you run calls, real names and photos convert far better than placeholders.
One call gives you the read that would otherwise mean hiring, briefing, and waiting on a string of separate specialists.
Assembled from separate specialists, each partial, none seeing the whole picture.
One operator who sees economics, product, acquisition, retention & ops together
Your #1 growth constraint, named live on the call
A prioritised plan plus a written recap right after
No pitch, no obligation, clarity you keep either way
A fraction of one month of the wrong ad spend.
Book my callI'd rather you self-select out now than book a call that isn't for you. Here's who gets the most from it.
You're an early or mid-stage consumer brand with real customers and real data
You sense something is capping your growth but can't name it from the inside
You want someone who's built a brand to show you what's broken, not hand-wave
You're ready to hear honest, direct feedback and actually act on it
You're pre-revenue with no customers or data to look at yet
You want reassurance and someone to confirm what you already believe
You're looking purely for an ad-buying or media-only fix (this isn't a marketing audit)
You don't have the appetite to change anything based on what we find
Pick a time, tell me a little about your brand, and I'll confirm within one business day. The call is a working session, no obligation to go further.
30 focused minutes with an operator, not a junior
Your #1 constraint named live, plus a written recap after
No pitch. Clarity you keep whether or not we work together
My promise: if the call doesn't surface at least one blindspot worth more than you paid, tell me and it's fully refunded. The risk is mine.
Takes about two minutes. Confirmed within one business day.
I'll personally review what you've shared and confirm your slot within one business day, with a calendar invite and a short intake link.
I watched too many good brands stall on a problem that was obvious from the outside and invisible from the founder's seat. This is the outside view I wish I'd had.
MSD Manmeet Singh Duggal · Founder, D2C Blindspot
Thirty focused minutes. You share your screen, store, key numbers, ad account, and we go through it together, live. I show you where your growth is leaking and why, in plain language, then you get a short written recap right after with your #1 constraint and prioritised next steps. It's a working session, not a pitch.
No. The whole point is that you leave with real clarity whether or not we ever work together. If what we uncover is bigger than you want to tackle alone, we can talk about that, but only after you've already got value. It's never a condition, and plenty of founders take the plan and run with it themselves.
No catch. I price it low on purpose so any serious founder can get an operator-level read without a big commitment, and because it's how I meet the founders I might work with long term. You're never obligated to do anything beyond the call.
No, this is deliberately not a marketing audit. Ad performance is easy to measure and easy to argue about, and it's rarely the real constraint. I look at the whole business, economics, product mix, retention, operations, because the leak actually capping your growth usually lives somewhere no ad dashboard will show you.
About fifteen minutes. You fill a short intake and give read-only access to the essentials, your key numbers, store, and ad account, so I arrive already understanding your brand instead of spending the call on background. That's what lets us get straight to the real issues.
Early and mid stage is exactly who this is for. The earlier you catch a structural leak, a broken margin, the wrong hero product, a funnel that doesn't hold, the cheaper it is to fix. If you have real customers and real data, there's plenty to read. If you're pre-revenue with nothing to look at yet, it's not the right time.
One 30-minute call. A plan you can act on the same day. Worst case, you're out $150 and better informed than every competitor in your category.
Book my call