Growth decisions for US D2C and Shopify brandsKnow where to put
your next dollar.
We read your Shopify, ad, Amazon and Klaviyo data as one business, then tell you which products, channels and customers to scale, fix, test or stop.
Written reportYour top blindspots and decisions
Founder call45 minutes to walk through it
5 to 7 daysAfter your data is in
BLINDSPOT SNAPSHOT · YOUR BRANDSAMPLE PAGE
01 · Executive signalWhat your data is telling you
SCALEYour chews create better customers than your best seller.
RETHINK80% of ad spend sits on a product most buyers never reorder.
WATCHNew customer ROAS is 1.6x behind a 2.9x dashboard.
ALSO INSIDE
Product journeysChannel qualityCustomer value30-day priorities
+ 45 min founder call
Consumer brands we've worked with
In the US and Canada: Better Organs, Exoceuticals, Lyta, Brisket Chips Co., Atome Bakery, Wildcraft
Sound like you?
Then it's built for you.
Tick what's true for your brand.
Three or more ticks and this was built for you.
Why it's worth it
One wrong product or channel bet costs more than the analysis.
At $10k to $50k a month, a few thousand dollars of ad spend in the wrong place is a real hit. $297 tells you where the next dollar should go before you spend it.
What's different
Not a dashboard. Not an agency. An operator reading your whole business.
Dashboards show numbers. Agencies optimize one channel. We connect every tool, then tell you what to scale, fix, test and stop, in plain words, with a call to talk it through.
Everyone sees a piece.
Nobody sees the whole.
Most DTC teams are lean. The data is not.
Your agency
ROASCPASpend
CAN'T SEEIf those customers come back.
IN PRACTICEA campaign at 3x ROAS gets scaled, even when a big share of its buyers were already customers.
Shopify
OrdersAOVRevenue
CAN'T SEEWhich channel found your best customers.
IN PRACTICEYour highest-value customers show up as 'direct', so the channel that found them gets no credit.
Klaviyo
EmailRepeat
CAN'T SEEWhich first product made them loyal.
IN PRACTICEStore-wide repeat looks steady, while one entry product's buyers reorder twice as often as another's.
Product data
SKU salesStock
CAN'T SEEWhich SKU pulls buyers into the range.
IN PRACTICEA slow SKU looks like one to cut, even though its buyers spend the most over a year.
You're left to connect it all.
That's the job we do.
Better data is useful.
Better decisions are the point.
The six questions every analysis answers. Pick one.
Which product should lead acquisition?
An answer looks likeSCALE
Lead with the chews, not the peanut butter bites. Chew-first buyers go on to buy two or more other products.
Metrics behind it · hover for meaning
First Product LTV12-month value of customers, split by their first purchase. Shows your real entry points.Product-to-Product JourneyWhich product customers buy next, and how often, after each first purchase.Contribution ROAS by SKUROAS after product cost, shipping, fees, discounts and returns, product by product.
Which customers are worth paying more for?
An answer looks likeSCALE
Bundle-first customers are worth about twice as much over six months. They deserve a higher CAC target.
Metrics behind it · hover for meaning
Cohort LTVWhat customers acquired in the same month are worth over time.Repeat Purchase RateShare of customers who place a second order within a set window.PaybackMonths until a customer's profit covers what it cost to acquire them.
Which channel deserves the next dollar?
An answer looks likeWATCH
TikTok wins on CPA, but its newer customers come back less. Google brings fewer customers who stay.
Metrics behind it · hover for meaning
New Customer ROASRevenue from first-time buyers only, divided by ad spend.Channel Cohort PerformanceHow customers from each channel behave after the first order.Channel Cohort PaybackMonths until each channel's customers pay back their acquisition cost.
Is your growth durable, or just bigger?
An answer looks likeRETHINK
Most of this quarter's growth came from promo-driven, one-time buyers. Returning revenue is flat.
Metrics behind it · hover for meaning
New vs returning revenueHow much revenue comes from first-time buyers versus existing customers.Cohort retention trendWhether newer customers are sticking around better or worse than older ones.MER vs platform ROASTotal revenue over total marketing spend, next to what ad platforms claim.
What are you under-investing in?
An answer looks likeTEST
Your jerky strips sell well on Amazon and their site buyers reorder most, but get 2% of ad spend.
Metrics behind it · hover for meaning
Spend share vs signalEach product's share of ad spend against the strength of the customers it creates.Product LTV vs ad spendWhere spend is, and where customer value is, product by product.Amazon vs DTC splitHow demand and customer value divide between Amazon and your own store.
What should you do in the next 30 days?
An answer looks like30-DAY PLAN
Three to five decisions, ranked by impact, each with an owner: you, your freelancer or your team.
Metrics behind it · hover for meaning
All of the above, rankedEvery signal, ranked by impact and effort, with an owner for each decision.
There's no universal
DTC playbook.
Same dashboard. Different business. Different decision.
OPERATORS BRINGContextA stock-out, a price change or a promo can make a number look like a trend. We ask before we conclude.e.g. a drop in repeat rate turned out to be a three-week stock-out.
OPERATORS BRINGData judgementPlatforms each claim the same order, and Amazon doesn't share customer data. We reconcile before we measure.e.g. the store, not the ad platform, is the source of truth.
OPERATORS BRINGYour objectiveCash, growth, basket size or profit. The right answer changes with the goal.e.g. tight on cash? We weight payback over growth.
OPERATORS BRINGCategory senseA supplement, a sofa and a snack have different buying cycles. Repeat means something different in each.e.g. for a mattress brand, referrals matter more than repeat.
Tools do the processing. Operators do the thinking.
Are you betting on
the wrong product?
The product that wins the first order isn't always the one that builds the customer.
Product AThe best sellerWINNING
Revenue rank#1
Platform ROAS3.1x
Cost / purchase$24
SHARE OF THE BUSINESS
Share of ad spend80%
Share of first orders64%
Share of revenue58%
Product BA smaller sellerSMALL
Revenue rank#4
Platform ROAS2.2x
Cost / purchase$31
SHARE OF THE BUSINESS
Share of ad spend10%
Share of first orders14%
Share of revenue12%
Don't judge a product by its first order.
Judge it by the customer it creates.
Judge it by the customer it creates.
Illustrative data
Things the dashboard
didn't tell them.
Brands at your stage. What they saw, what we found, what they decided.
Composite cases built from patterns we see at this stage. Named client results are added as they're cleared. See all case studies →
MSD
Manmeet Singh DuggalFounder, D2C Blindspot
Ten years in ecommerce. Agency-side on PepsiCo and Mondelez ecommerce accounts, led India market entry for AT&T Electronics and Lock Laces, co-founded and exited the DTC brand Wildly Pure, and now sits on the boards of consumer brands. I review every report before it reaches you.
What you receive.
A written report + a founder readout call. Hover any section.
01Executive Signal
The 3 to 5 biggest things your data is telling you.“Your fourth-best seller is your best entry product.”
02Growth Map
Where acquisition, products and customers connect.“TikTok buyers enter through Product A and rarely return.”
03Product Intelligence
Acquisition, repeat and value by product.“Product D: small revenue share, strongest repeat in the range.”
04Customer Intelligence
Cohorts by channel and first product.“Customers since March are returning less than last year's.”
05Growth Durability
What is strengthening, weakening or dependent.“Most new customers now enter through a single SKU.”
06Opportunity Map
Under-invested products and customer paths.“Bundles get little spend but create your best customers.”
07Priority Decisions
Scale, fix, test and stop.“Scale B. Fix A's post-purchase. Test D. Watch Channel C.”
08Action Plan
30 days in the Snapshot, 90 in the Analysis.“Week 1: brief your freelancer on a Product B test.”
09Agency & Team Brief
What your agency and team should do next.“Judge prospecting on new customer ROAS, not blended ROAS.”
Choose how deep
you want to go.
Most founders start with the Snapshot.
START HERE
Blindspot Snapshot
$297one time
Your first connected read on what the data is saying.
Written report: 3 to 5 blindspots
Product and customer read
30-day priorities
45 min founder call
Best for seeing what the analysis finds before going deeper.
Nothing new in your report? Tell us within 48 hours for a full refund.
Growth Decision Analysis
$997one time
The full picture of where your next growth bets are.
Everything in the Snapshot
Cohorts and product journeys
90-day plan + agency brief
Founder strategy call
Best for planning next quarter's budget, a launch or an agency change.
Growth Copilot
$2,500from / month
CMO-level decisions from your data, every month.
Weekly signals
Monthly deep dives
Agency and team guidance
Decision support
Best for a standing, data-led growth lead without a full-time hire.
Works best with 6+ months of order history.Prefer to talk first? Contact us →
Exactly how
it works.
YOUR TIME: ~90 MINWe do the rest.
Day 0Pay and tell us your goalCheckout, then a short intake: your products, your tools, the decision you're stuck on.Your time: 10 min
Day 0 to 1Connect your dataAdd us as a read-only user with our step-by-step guide, or upload exports in our template.Your time: 20 min
Days 2 to 6We analyzeAn operator connects your ads, store, email and orders. The clock starts once your data is complete.Your time: none
Day 7Your report arrivesWritten report in your inbox: blindspots, decisions and 30-day priorities.Your time: 15 min to read
Day 7 to 10Founder call45 minutes to walk through the findings and agree what to do first.Your time: 45 min
Start your Snapshot$297
Which tools do you use?
Tick the data consent to continueRead-only
Confidential
Never sold or shared
Access removed after
Growth Copilot · fractional CMO for DTC brands
You need CMO-level calls.
Not a $175k CMO.
Growth Copilot is the data-and-decisions half of a CMO, on a monthly retainer. Every week we read your Shopify, ad, Amazon and Klaviyo numbers as one business, decide what matters, and tell your agency and team what to do next.
GROWTH COPILOTfrom$2,500/ monthAbout $30k a year. Less than a fifth of one CMO salary, with no hiring cycle and no equity.Book a Copilot Fit CallHow Growth Copilot works →
You've outgrown gut feel if
You're the founder and the acting CMO, and the weekly numbers review keeps slipping.
Your agency reports platform ROAS. Nobody reports new-customer profit.
Budget, launch and promo calls get made without a cohort view.
Shopify, Meta, Google and Klaviyo each claim the same sale.
Full-time CMO, fractional CMO or Growth Copilot?
Honest answer: if you need someone to hire and run a team, Copilot isn't it. If you need the right calls made every month, it is.Full-time CMOTypical fractional CMOGrowth Copilot
What it costs$175k+ a year in salary, before bonus, benefits and equity$5k to $15k+ a month at most DTC stagesFrom $2,500 a month
Time to first decision3 to 6 months to hire, then ramp-upA few weeks of onboardingDays after read-only access is set up
Where the numbers come fromWhatever your team and tools reportMostly agency and platform reportsShopify, Meta, Google, TikTok, Amazon and Klaviyo, reconciled to your store's orders
How your agency gets judgedDepends on the hireOften platform ROAS and CPANew-customer ROAS, contribution margin and cohort payback
Hires the team, runs creativeYesOftenNo. Your agency and team execute. We brief them and score the results.
Built forBrands ready to build a full marketing teamBrands that need a part-time marketing leaderLean DTC teams running on an agency or freelancers
Full-time: the US median marketing manager salary was $166,790 in May 2025 (BLS); CMOs typically earn more. Fractional: typical published retainers for DTC and ecommerce brands. Quotes vary.
What lands in your inbox
WeeklySignal briefWhat moved, why, and whether it needs a call this week.FOR EXAMPLENew-customer ROAS on Meta fell to 1.4x while blended held at 2.8x. Returning buyers are hiding it.
MonthlyDeep diveOne question answered properly: a product, channel, cohort or offer.FOR EXAMPLEShould the bundle replace the hero SKU as the lead ad product?
MonthlyAgency and team briefPriorities for the month and the scorecard to judge them by.FOR EXAMPLEProspecting is judged on new-customer ROAS of 1.8x or better, not blended ROAS.
As neededDecision supportA second read before budget shifts, launches, pricing or an agency change.FOR EXAMPLEBlack Friday: which SKUs to discount and which to hold at full price.
Copilot ownsReading every tool's numbers as one businessSetting the month's prioritiesBriefing and scoring your agencyA second read on big calls
Stays with you and your agency–Hiring the team (we advise what to hire for)–Brand and creative (we say what the data supports)–Running campaigns and flows
Not sure you need it yet? Start with the $297 Snapshot. The report shows whether ongoing help is worth it.Start with the Snapshot →
Questions founders ask.
An operator-led growth analysis service for US DTC and ecommerce founders. We connect your Shopify, ads, Amazon and email data, read it as one business and tell you what to scale, fix, test and stop. We don't run ads or build creatives; your agency or team keeps execution.
The Blindspot Snapshot is $297, one time. The Growth Decision Analysis is $997, one time. Growth Copilot, for ongoing monthly decisions, starts from $2,500 a month. Prices are fixed, not tied to your revenue.
An operator on the D2C Blindspot team, with every report reviewed by Manmeet before it reaches you. Software processes the data; people read it.
No. The Snapshot is built for brands doing roughly $10k a month and up. It works best with 6+ months of order history.
About 90 minutes in total: 10 for intake, 20 to connect data, 15 to read the report and 45 for the call.
It's read-only, confidential and used only to analyse your business, by our team and affiliated analysts under the same confidentiality terms. Never sold or shared. Access is removed when we're done. Details are in our Privacy Policy.
Tell us within 48 hours of your report. We'll refund you in full.
No. It connects marketing, product, customer and order data instead of judging one channel on its own.
No. It gives you both a clearer basis for decisions. The Analysis includes a brief written for them.
Those show numbers. We connect them across tools and turn them into decisions for your business.
5 to 7 working days after all required data and access are received, then your founder call.
SCALERETHINKTESTWATCH
Your next growth bet is already in your data.
Let's find it.
Read-only access. Never shared. Reviewed by a real operator. Nothing new in your report? Full refund.
D2C Blindspt© 2026 Alphamark Consulting LLP · ContactPrivacy PolicyTerms of ServiceRefund and CancellationService Delivery